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cross-culture Tag

07 November
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Cross Cultural Childcare Landscape Textappeal

CAN A CHANGING CROSS-CULTURAL CHILDCARE LANDSCAPE TEACH US ABOUT THE MARKETS OF THE FUTURE?

Textappeal   |   CultureShocks Blog

 

As grindingly hard as parenthood seems, particularly in the throes of the first weeks, it may be easier today than it has ever been. Most of us living in Europe would agree that our mothers wouldn’t recognise the parenting landscape, with its paid leave, subsidised day care and free lunch (perhaps the only stage in life when there is such a thing). (more…)

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12 June
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Most Global Campaign Ever? Soccer Fever Transcreated…

Textappeal   |   CultureShocks Blog

 

News

For the next month, football fans around the world will be united in World Cup fervour, a collective frenzy ranging from pure elation to inconsolable rage and quiet disappointment. International events such as the World Cup present the perfect opportunity for global brands to appeal to customers in their local market based around one global concept. Which is exactly what Coca-Cola has done with its anthem “the World is Ours”.

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