NEW YEAR COUNTDOWN (Day -6.Oreo vs. AMC Theatre. Who dunks who here?)
AMC Theater dunks Oreo cookies in its own milk. (more…)
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26
December
Author: Textappeal
25
December
NEW YEAR COUNTDOWN (Day -7, DiGiorno Pizza. #TheWrongHashtag)
Spelling mistakes in your social media messages can be awkward as you have seen in our previous blog post. Or, why it’s better to do some research before you create your hashtags. (more…)
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24
December
NEW YEAR COUNTDOWN (Day -8, Viaggio in Islanda. Choose your words wisely.)
How a typo can flush your message down the toilet. (more…)
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23
December
NEW YEAR COUNTDOWN (Day -9, Sleepover at Waterstones.)
What to do when you find yourself locked in a shop because you didn’t notice they were closing? Just tweet. (more…)
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22
December
NEW YEAR COUNTDOWN (Day -10, Auchan. One can of corn with a caterpillar, please.)
Crisis-management example at Auchan: bad product feedback on social media and turning an unhappy consumer into a brand advocate. (more…)
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19
December
NEW YEAR COUNTDOWN (Day -13, Fiat Vs Mini. Be original.)
How you can drop a clanger pretty easy if you’re not aware of how the product looks to your customers. (more…)
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18
December
NEW YEAR COUNTDOWN (Day -14, Caribou Coffee, Jordan. Social Media = Customer Service.)
Social Media is fast becoming the channel for queries and complaints from customers. How can you ensure customers are happier? (more…)
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17
December
NEW YEAR COUNTDOWN (Day -15, Smart vs. Citroën, Italy. Let’s get ready to rumble.)
Remember the famous Coke vs. Pepsi battle on TV? Here is the real time version between Citroen and Smart in Italy. (more…)
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16
December
NEW YEAR COUNTDOWN (Day -16, Smart math by Smart, USA)
How do you connect every opportunity to amplify your great product specs? (more…)
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15
December
NEW YEAR COUNTDOWN (Day -17, #WorldCup #Biting)
Oreo demonstrated the power of real time marketing. McDonald’s Uruguay also seized the opportunity during the global mega sports event.
McDonalds Uruguay, among other brands, took advantage of the famous bite of Luis Suarez in the World Cup 2014 by tweeting in real time ‘Hello @luis16suarez, if you are still hungry, come and have a bite of a BigMac 🙂 ‘. It got 76,744 retweets.
Big thank you to Florencia Lujani from Argentina for sharing the case!
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